Your Marketing Tips

Your Marketing Tips
Simple yet effective, marketing initiatives can help your business
1. Customized business cards
Customize your business card can leave a lasting impression with potential clients.
By adding a photo and listing the services offered would be a great opener to prospective clients.
A recommendation by a 6 years MDRT from Jamaica,” I have a very affable, smiling photo that puts my best face forward placed on my card and on the inside, I carefully lay out all the services I offer. This is followed by all my qualifications. Lastly, the MDRT logo.
On the back, I use a photograph of a family sheltering under a large umbrella, which covers them from the pouring rain. This indicates the excellent coverage of my services offer”
2. Postcard
10 years MDRT, Caroline Kheng of Singapore uses postcards to let clients know she’s thinking of them.
Before leaving to attend the annual MDRT meeting, she sends a letter to her clients; explaining her attendance. While there she buys postcards and mails them from the annual meeting location. Her clients love receiving the postcards because they know upon her return; she will have greater knowledge to help them meet their financial goals.
3. Public speaking
An18 years MDRT member from Bahamas, love to speak in churches, associations, unions, and colleges “It is widely shard view that public speaking is one of man’s greatest fears”
He said” perhaps this is why giving speeches as a means of prospecting is such an underutilized technique”
Public speaking is a great way to market yourself because everyone in the audience sees you as the expert. With effective follow up, 25% to as many as 50% will become qualified prospects
4. Marketing tools and products
MDRT’s web site, www.mdrt.org, offers free marketing tools to help members promote their business and market their services to current and prospective clients. Find the following tools under Members section
- Marketing 101. Creating a Plan for your Business
- Power point presentation to explain the value of MDRT membership to clients
- Newspaper/ congratulatory ad
- Logos to use in promoting your membership
- Customized brochures, press releases, address labels
- Content for client newsletters
- Public relations tips and guidelines
- Client communication tips
Richaard Wong
Best Practices, Training & Development