MDRT sales Ideas 11- Overlooked Markets

According to the LIMRA studies, 53 % of middle income workers have never had a personal insurance agent.
Further more 51% report that they have absolutely no individual life insurance. The only insurance protection is their group term life insurance, which cover them while they work with their current employer.

Therefore more than half of the population, their base of financial security will retire when they do, as group term life is not portable for the most part. Practically no one converts their group term to permanent insurance in their mid 60s due to the cost

Why not offer a plan for regular employees to purchase through payroll deduction.
Experience has shown that participation will range from 40 % to 70%.
It’s easy to see that a 100 life employer would produce 50 participants.
All you have to do is to convince the decision maker that the employees would be interested in this benefit and that there is value in offering such a program

Richaard Wong RFP, ChLP, FChFP Best Practices, Training & Development
33/F, AIG Tower, 1 Connaught Road Central Hong Kong Tel: +852 2832 6762 Fax: + 852 2572 1792 Richaard-kl.wong@aig.com
“The first sales is to yourself”

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